Sage Software's updated customer management offering, ACT 2006, adds a new
level of integration and ease to customer-relationship management
(CRM) applications. Whether working with e-mails, attachments, or
appointments, ACT centralizes all your activities with business
contacts for easy access. The 2006 version includes an enhanced
interface, mobile readiness, and improved integration.
ACT is system-intensive software, requiring at least 512 MB of
memory, so users should be aware that it might eat up a lot of
processing power before installation. Naturally, the better your
system, the more you will get out of ACT.
Users will find that installation is easy and straightforward.
But, more importantly, the software also helps you transfer your
current client and customer data into ACT right after
installation.
This CRM suite is as complex or as simple as you want it to be.
At its core, ACT is a user-friendly database that tracks contact
history, sales history, communications, and other client
information. For those who require a very simple, easy-to-browse
customer database, the software handles this need effortlessly.
But ACT also can meet the challenges of more demanding business
users. It performs well for those who want client forecasts,
graphs, charts, and well-organized customer information from their
CRM system. The learning curve for the more complex tasks can be
steep, but it is manageable.
Although earlier versions might be fine for most users, the
upgrade does boast several new and improved features. First, the
2006 version touts selective synchronization, allowing you to
synchronize certain kinds of files rather than everything at once.
The interface also sports a Tree View mode, which helps you
navigate and organize the database, as well as visualize contact
relationships.
Aiding mobility, the new version allows you to print phone
numbers for any calls scheduled on the ACT calendar. Last but not
least, Lotus Notes integration adds more flexibility to the
program.
The software runs on Microsoft Windows 2000 and XP, and a
single version of ACT 2006 can be deployed on up to 10 computers
on a network.
ACT is one of the most reliable names in
CRM software
.
Name recognition alone should not sell you on software, but the
product is a top player for a reason. The 2006 version of the
long-standing program line provides users with the quality CRM
application they've come to expect. While an upgrade from the 2005
version might not be warranted, new users should seriously
consider the 2006 model as a top contender.
Sage Software ACT 2006
Pros: Improved interface; Lotus Notes integration; quicker
synchronization.
Cons: Upgrade from ACT 2005 not crucial.
Verdict: ACT 2006 provides users with the quality CRM
application they've come to expect from the reputable program
line. While an upgrade from the 2005 version might not be
warranted, new users should seriously consider the 2006 model as a
top contender. It will deliver the quality software businesses
need to maintain a top-notch CRM system.
Rating:4 out of 5
ACT! 2006 Price: $230; $150 upgrade
www.act.com